Privacy Policy
Effective date: 1 March 2026
Alffy (Alfinega) (“Alffy”, “we”, “us”, or “our”) operates the website at alffy.alfinega.com. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our website or services, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our website.
1. Information We Collect
1.1 Information you provide directly
When you fill in our contact form, enquiry form, or newsletter sign-up, we collect: your name, email address, phone number (if provided), company name (if provided), and the content of your message.
1.2 Information collected automatically
When you visit our website, we automatically collect: your IP address, browser type and version, pages visited and time spent, referring URL, and device type. This data is collected via Google Analytics (GA4) and is anonymised where possible.
1.3 Cookies
We use essential cookies to make the website function, and analytics cookies (with your consent) to understand how visitors use the site. You can accept or decline non-essential cookies using the cookie notice shown on your first visit. See our Data Handling Policy for full details.
2. How We Use Your Information
2.1 To respond to enquiries
When you contact us via the website, we use your name and email address to reply to your message. We retain this correspondence for up to 24 months unless you request earlier deletion.
2.2 To send project-related communications
For active clients, we use your contact details to communicate about your project — proposals, invoices, progress updates, and deliverables.
2.3 To improve our website
Analytics data helps us understand which pages are most useful, where visitors drop off, and how to improve the overall experience. This data does not personally identify you.
2.4 Marketing
We do not send unsolicited marketing emails. If you have subscribed to our newsletter, you may unsubscribe at any time using the link in any email we send.
3. Legal Basis for Processing
We process your personal data under the following legal bases: (a) Contractual necessity — when processing is required to deliver services you have engaged us for. (b) Legitimate interests — for analytics and improving our website, where these interests are not overridden by your rights. (c) Consent — for cookies and newsletter subscriptions, which you can withdraw at any time.
4. Data Sharing
We do not sell your personal data. We may share your information with trusted third-party service providers who assist in running our business, including: Google Analytics (website analytics), our email service provider (for sending project correspondence), and our cloud storage provider (for storing project files). These providers are contractually bound to handle your data securely and in accordance with applicable law.
5. Data Retention
We retain contact form submissions for 24 months. Client project data (briefs, files, correspondence) is retained for 3 years after project completion, unless a longer period is required by law or agreed with the client. Analytics data is retained according to the default Google Analytics retention settings (14 months). You may request deletion of your data at any time.
6. Your Rights
You have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data ("right to be forgotten"); object to processing based on legitimate interests; withdraw consent at any time (this does not affect processing already carried out). To exercise any of these rights, contact us at hello@alfinega.com. We will respond within 30 days.
7. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS. Contact form data is transmitted securely and stored on access-controlled systems.
8. International Transfers
Our website may be accessed from, and some of our service providers are based outside Uganda. Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law.
9. Children's Privacy
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@alfinega.com.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will update the effective date at the top of this page and, where changes are significant, notify active clients by email. Continued use of the website after changes constitutes acceptance of the updated policy.
11. Contact Us
For questions about this Privacy Policy or to exercise your data rights, contact us at: Alffy (Alfinega) Makindye, Kampala, Uganda Email: hello@alfinega.com Phone: +256 747 113 059